With more than 25 years of experience in software strategy, marketing, product management and advisory services, Bob Shecterle has engineered the solution strategies, marketing approaches, and product launches of some of the industry’s most notable ecommerce, supply chain and service lifecycle management solutions. He has been on the board of directors of the Supply Chain Council, and was twice named a “Pro to Know” by Supply and Demand Chain Executive Magazine (2004, 2013). Mr. Shecterle has taught business systems at the University of Wisconsin-Milwaukee and been a lecturer at the University of Chicago, Northwestern University and the Monterey International Institute, as well as at supply chain industry events around the world. In addition, as the leader of the supply chain, retail, SRM and sustainability research practices at the Aberdeen Group, he has been an industry researcher, advisor and evangelist influencing the direction of entire solution segments  while helping users chart their automation and solution deployment strategies.

 

Based on his experience at companies including Oracle, PeopleSoft, Ariba, and IBM Platform Computing, Bob brings his vendor clients deep expertise in the crafting of market strategy and positioning for both established and new solutions. He has helped to create entire new software categories such as Enterprise Asset Management (EAM), Supplier Relationship management (SRM), Service Lifecycle Managementr (SLM) and Supplier Lifecycle Management while building compelling and differentiated messaging that supports rapid growth in sales success. 

 

For solution users, Mr. Shecterle's professional services and advisory experience at firms including The Aberdeen Group and Ernst & Young gives him a unique insight into best practices across supply chain and spend management business processes. Throughout his career Mr. Shecterle has helped companies identify select and deploy automation solutions across the enterprise to deliver real-world quantifiable benefits.

 

Most recently, Mr. Shecterle served as Vice President, Marketing at Aravo Solutions, the industry leader in cloud-based Supplier Lifecycle Management solutions for the Global 500. In this role he transformed the solution footprint and market positioning to address c-level strategic issues rather than low level tactical ones. The new messaging, combined with a new website design, aggressive press and industry analyst programs, and his management of the comprehensive marketing execution plan, resulted in a doubling of the number of Fortune 500 customers for Aravo during his tenure. 

 

Before joining Aravo, Mr. Shecterle served as Vice President, Solutions Marketing at Ariba, where he was responsible for the creation and go-to-market for Ariba’s first suite of on-demand SaaS applications. His team defined Ariba’s SaaS vision and solution strategy as well as led Ariba brand development and growth, managed the repackaging of products and services for SaaS including pricing, bundling, and services alignment, and established Ariba as a SaaS thought and industry leader. As a result, Ariba took a leadership position in the SaaS SRM solutions market, which helped to position it for a successful SAP acquisition. 

 

Previously, Mr. Shecterle held a variety of strategy, marketing and product management roles at PeopleSoft/Oracle, culminating in Vice President, Solution Strategy for SRM. In this role he worked with industry analysts to define the nascent SRM solution category, built PeopleSoft’s SRM footprint/roadmap, and evangelized SRM customer value as well as PeopleSoft’s visionary role in the space. As a result of Mr. Shecterle building the strategy and market execution for PeopleSoft SRM, it was PeopleSoft’s fastest growing product suite in 2003 at 40%, was recognized by Business 2.0 magazine in its “Essential Business Toolkit”, and was voted enterprise application of the year by Datamation’s readers.

 

 Mr. Shecterle holds a Bachelor of Business Administration degree from Loyola University Chicago.